That’s what the guys at 37Signals are saying in their new book, Rework.

I freakin love using Basecamp. I don’t care about their other software right now but Basecamp is enough to make me believe in the company. I just read the book (read means listened to on my sexy graphite iPod Nano), and immediately found key concepts to apply to my business growth:

• Stop trying to solve other people’s business problems.
• Create a product for yourself, to solve your problem. Make it awesome. You’re not alone in your problem, and you have a product you can build a house on because you built that strong foundation.
• Don’t work hard just to work hard. Even if you got a medal for it, who cares? Work smarter, not harder. Easier said than done and a cliche for sure, but necessary if you’re going to be truly productive.

Speaking of which – I’m heading out now. Go download the book on itunes if you want to improve your business.